Strong products are rarely the result of one decision.
They emerge when design, development, strategy
and brand move in the same direction.
01 Selected Work
Product · Development · Direction
Arc’teryxFW26
Men’s Seasonal Colour
Fall / Winter 2026Colour Concept · PaletteColour Usage Strategy2025
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Arc’teryx× BEAMS
50th Anniversary Collaboration
Fall 2026Design Direction · Execution2024 — 2025
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FWD
Building a PerformanceLifestyle Brand
Brand Development · Product StrategyDesign Direction · Product Development2019 — 2024
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PushFWD
Aviate Run System
Product Strategy · Design DirectionProduct Development2023
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StateConcepts
Building an Urban Athletic BrandFrom the Ground Up
Brand Development · Product StrategyDesign Direction · Product Development2013 — 2018
View project →02 15+ Years Across
03 About
I work across the full product journey — concept, creative direction, strategy, design, development and commercialization — for apparel and lifestyle brands. I build collections and the structures behind them, and lead the teams that bring them to market. Based in Toronto, working globally.