MICHAEL EARDLEY
DESIGN LEADERSHIP THROUGH PRODUCT
Creative Direction
Building cohesive product systems through silhouette, colour, material, and category vision.
Category Creation
Creating new brands, franchises, and product categories that connect with customers and scale commercially.
Material Innovation
Exploring fabrics, construction, and technology to elevate performance, quality, and user experience.
Team Leadership
Building collaborative teams and processes that connect design, development, sourcing, and business strategy.
Design Leadership Across Product, Brand & Innovation
I’m a design leader focused on building brands, categories, and product systems through a balance of creative vision, silhouette perfection, material innovation, and product strategy.
Over the past 15+ years, I’ve worked across global and emerging brands including Arc’teryx, Frank And Oak, RYU, Sportchek (FWD) , and Sunice, leading product across outerwear, activewear, footwear, bags, and equipment. My experience spans creative direction, fit and silhouette development, material innovation, sourcing, commercialization, and team leadership — bringing products from initial concept through to market.
I’m passionate about building great product and the teams behind it. Whether refining a silhouette, developing a material strategy, launching a new category, or shaping a seasonal direction, I enjoy bringing together the creative, technical, and commercial pieces required to turn ideas into successful products and brands.
BRANDS I HAVE WORKED WITH
