FocusMen’s Seasonal Colour
ScopeSeasonal Concept · Palette BuildColour Usage Strategy
CollectionFall / Winter 2026
Arc’teryx FW26
01 / 05Seasonal colour direction for men’s apparel inside a global technical brand.View project →
01 — Index
Selected Work(05)
FocusCollaboration Capsule
ScopeColour Direction · Product ColourCreative Direction
CollectionFall 2026
Arc’teryx × BEAMS
02 / 05A 50th-anniversary collaboration, translated from shared idea into finished product.View project →
FocusBrand + Product Development
ScopeBrand + Product Strategy · Design DirectionDevelopment + Global Sourcing
Period2019 — 2024
FWD
03 / 05Building a performance lifestyle brand and the product system behind it.View project →
FocusTechnical Run Apparel
ScopeConcept + Creative Direction · Collection DesignColour + Material · Product Development
Period2021 — 2024
Push FWD Aviate
04 / 05Technical run product: construction, materials and performance, garment by garment.View project →
FocusBrand Creation
ScopeBrand Development · Product StrategyDesign Direction · Product Development
Period2013 — 2018
State Concepts
05 / 05An urban athletic brand built from the ground up and brought to market.View project →
02 — ApproachPhilosophy
Strong products are rarely the result of one decision. They emerge when design, development, strategy and brand move in the same direction.
ObservationCollaborationIterationCraft
03 — Expertise — 15+ Years
- 01Direction + StrategyCreative vision, brand positioning, product architecture and seasonal direction.
- 02Design + DevelopmentApparel design, technical construction, materials, sourcing and commercialization.
- 03Teams + LeadershipBuilding teams, development processes, partnerships and product systems that scale.