State
Concepts
Building an urban athletic brand from the ground up.
State Concepts (Frank And Oak SC) began as a sub-brand and grew into its own point of view: technical product with the cut of streetwear, made for the way people actually move through a city.
Founding designer — every collection designed by Michael Eardley
- Leadership
- Brand DevelopmentProduct StrategyDesign DirectionCampaign & Retail
- Product
- Product DesignDevelopment + Global Sourcing
- Brand
- Brand + Retail Expression
- Duration
- 2013 — 2018 · Multi-season
02 Inspiration
The city built the brief before the product did.
Architecture
Angled concrete, structural repetition and the way a city frames a body. Silhouette and proportion started here.
Bonded Construction
Taped seams and welded panels — construction treated as the surface rather than hidden underneath it.
Movement
Running, commuting, weather. Judged by how it behaved in motion, not how it photographed still.
Colour + Simplicity
Elevated colour drawn from fashion and streetwear rather than sport — strong neutrals as the base, lifted by bold seasonal injections.
03 Point of View
Performance without looking like performance.
Technical product for people who live in cities — built to perform, cut to be worn all day.
01 /
Built with purpose
Every technical decision earned its place — weather protection, stretch, articulation, and construction that held up to daily wear.
02 /
Urban by design
Silhouettes cut for the street rather than the gym floor, so the product read as clothing first and equipment second.
03 /
Defined by material
Elevated fabrics, clean finishing and restrained branding gave the range a quality that could sit beside the main Frank And Oak line.
04 Building the System
One collection.
Three connected territories.
Own materials. Own construction.
One silhouette language.
Product built to go from a marathon to a hard gym session to a mountain hike — performing at full output while looking and feeling elevated, never like a typical activewear kit.
Training · Knits · Ventilation
Product for movement through the world — a bike ride, a subway, an overseas flight. Clean urban silhouettes, tapered fits, textured knits and fleeces in fabrics that move like activewear and dress like the city.
Commute · Stretch · Utility
Seam-sealed outerwear built to stand alongside the best in the world, within a considered layering system designed to carry you through every condition life brings.
Outerwear · Weather · Layering
Move
Product built to go from a marathon to a hard gym session to a mountain hike — performing at full output while looking and feeling elevated, never like a typical activewear kit.
Training · Knits · Ventilation
Momentum
Product for movement through the world — a bike ride, a subway, an overseas flight. Clean urban silhouettes, tapered fits, textured knits and fleeces in fabrics that move like activewear and dress like the city.
Commute · Stretch · Utility
Protect
Seam-sealed outerwear built to stand alongside the best in the world, within a considered layering system designed to carry you through every condition life brings.
Outerwear · Weather · Layering
05 Brand in the World
Campaign · Retail · Press
Brand Film
Impact + Recognition
300%
Growth in years two and three
Next Project
Arc’teryx FW26 Colour →
