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- Capsule Wardrobe Philosphy
- Intentional Versatility
- Everyday Ease Meets Precision Performance
- Building Blocks for Active Lifestyles
Product Design & Strategy Development
Guiding Forward With Design, working with an incredible group, I shaped our product strategy and design for both men’s and women’s lines. My role has grown to lead a creative team of designers & developers, nurturing our seasonal collections and the brand's aesthetic from concept, color, fabric & product roadmap.
The Capsules
Three distinct product capsules, each tailored for unique moments, seamlessly interlock, enabling strategic, harmonious presentation both in-store and online for immersive shopping experiences.
Projects & Collections
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